Coco Loves Cake

Cakes are fun, and pound cakes are no exception! The naming and identity for this range of small batch pound cakes is silly, fun and approachable, with a crew of weird and wonderful characters - Coco’s friends - endorsing their favourite cakes.
The basic packaging mechanism is one kraft sleeve that acts as a unifying element to package all the cakes, with a sticker for each flavour.
Illustration: Rania Mokadem & Bassna Hassan