Freska Wafers | Rebrand
Surprise!
Freska wafers needed a fresh, bright rebrand to appeal to its young, dynamic target, while maintaining the brand premise "Surprise/Endahish".
An exclamation point was added to the logo to highlight the surprise element, and several surprised - and surprising - characters are featured on every pack.
A vivid, striking colour palette replaced the brown brand colour, and a dynamic packs shot brought the rebrand to life.
