Creative, independent packaging & brand design studio.

Strong, memorable brands have bold, bright personalities and loud, fresh voices. To create and nourish them, the champions of the work process are collaboration, partnership and like-mindedness: as well as curiosity, guts and humour.

Hello! I'm Bassna Hassan.

I work with companies and individuals to create and grow their brands within a structure that's simple and customized, with the greatest value placed on partnership and collaboration. 

The work process focuses on creating a strong, insightful strategy; tapping into consumer needs and desires; creative brand thinking and implementation - and aligning all these with the business ambitions of the brand. Working closely together with these pillars allows for the creation of a long-lasting, unforgettable brand that consumers connect with on both an emotional and needs-driven level.

To date, I've partnered with some amazing people and their brands, including Edita, Cook’s, BiscoMisr, Royal Herbs, Temmy’s, Chipsy, Bonjorno and Gourmet Food Stores.

Background I worked in advertising for 11 years (JWT, Leo Burnett, BBDO, FP7) before establishing a packaging and brand design studio in 2012.